The idea behind the space was to create a physical store with digital-only clothes, as a showcase of how design, fashion, and technology could co-exist altogether. By merging physical and virtual worlds in one physical retail space and adopting augmented reality technology as part of the offline shopping experience, we wanted to explore a new way for consumers to engage with fashion within traditional brick-and-mortar storefronts. Located in SoHo, New York, the AR retail pop-up will be open September 7-18, 2022. Please book your time to attend. Link in bio 💚