The U.S sunscreen market isn’t saturated. In fact, it’s been neglected. In our latest brand feature, @shiri_feldman (one half of @beautybriefhq) sat down with the co-founder and CEO of @dunesuncare to unpack why SPF is still one of the most under-innovated categories in beauty, and how a pandemic phone call, two very different skin tones, and a willingness to rebuild from scratch led to one of the most thoughtful sun care brands on the American 🇺🇸 market today. We talk clear-gel formulas, inclusion that’s actually executed (not just claimed), pricing that reflects real-life use, and why “this sun doesn’t set year-round.” Check out the FULL feature - now linked in Stories ☀️ 💋XO, @shiri_feldman and @bethanyparisramsay #dune #dunesuncare #sunscreen #spf #beauty