“Three years ago, I pitched a virtual platform for @bodybarpilates classes,” says Brittney Watson, director of marketing for the growing franchise. “The team was all for it, but we weren’t in a place to tackle such a big initiative. Fast-forward to March 2020, and we had no choice but to launch a virtual platform — but without an existing foundation, the process was reactionary. Now we have to step back and think about what purpose we want Bodybar Live! to serve in 2021. It’s easy to get wrapped up in the daily to-dos that feel more important than brainstorming and planning, but we’ve learned that they’re vital to survival.”