SERHANT. Spotlight: Madison Sutton (aka @thenycagent_) is a nationally-recognized real estate influencer with over 150,000 followers across all of her social media platforms, averaging four million monthly impressions. – Recently, Madison acquired a new $7.8M listing – 15 West 53rd Street, 36AEF – which was a lead generated from her Tik Tok! As such, it’s perhaps unsurprising that Madison was recently featured in the Wall Street Journal, talking about how real estate agents are leveraging the power of social media and content to market their listings and build their personal brands. – When asked why she decided to join SERHANT., Madison said “Innovation – it’s the first word that comes to mind when I think of SERHANT. As a firm, we’re always one step ahead of the game. It’s inspiring.” – While many agents have been slow to adopt new social media platforms like Tik Tok as a way to generate new leads for their business, through her actions (and results!), Madison has made it clear that creating content on new mediums is the way forward.