Our founder @sigourneycantelo says: Serums are highly active skincare treatments and to get the most out of them there are a few tips you should remember. (Save this post for future reference!) I got these pointers and more when I hosted the @ellabacheaus Start With Skin Masterclass with Ella Bache’s Skin Expert Gina Cook recently. We hosted a group of 15 influencers @doc_gastronomia and chatted all about the importance of actives and how best to harness their power of your skin type. Gina reminded us of these key points: 1. You can help your serums penetrate better by misting your skin lightly between layers. Also I like to keep a mist on my desk at work to remind myself to mist regularly. My favourite from Ella Bache is the Radiance C Defensive Antioxidant Mist. 2. Exfoliation helps your serums perform their best. If your skin is prepped properly it will absorb better. Ideally you should do it 1-2 times a week. My favourite Ella Bache serum is the Retinol Night Treatment Serum. 3. You don’t have to use moisturiser if your serums have adequately hydrated your skin. No need to overload. The NeoBright Correcting Serum is beautiful layered with the Botanical Skin Treatment Oil - no need for moisturiser with those two! Have you tried any of these tips? Have they worked for you? Check out my stories for more tips and tricks and follow me for more like this!