#DMEXCO22 📺 Unify linear & digital TV 🤝 w/ Virginie Dremeaux & FreeWheel ⭐️ "Switching on to the future of Advanced TV in 2023 – Three takeaways for European marketers" ⭐️ September 22 2:10 PM #HereForBusiness: "Returning to DMEXCO as an exhibitor gives us an amazing opportunity to connect with our clients and industry peers in person again. Whether we’re talking about uniting linear and digital TV and video, media owners and brands and buyers, or fragmented data sources, deeper connections will be critical for driving the ad industry forward. Addressing the current challenges in our ecosystem isn’t something that can be achieved single handily: it will take collaborative action, and DMEXCO will help inspire exactly that." #WeProgressTogether: I’m excited to contribute to the conversations around the next steps for TV and video advertising, which has seen significant change and ongoing innovation. As the industry continues on its journey to minimise complexity and fragmentation, I look forward to discussing the solutions that will realise this aim and unlock the full potential of video advertising for both buyers and sellers. #DMEXCO #FreeWheel #VirginieDremeaux #CTV #OTT