You’re competing against TikTok when you’re looking for an assistant. ⁠ ⁠ We had to say it. ⁠ ⁠ Listen, today’s assistants base what they perceive as success from social media. ⁠ ⁠ Their mindset is more “Why would I shampoo people for you for a year when I could make viral content on TikTok and blow up in five seconds?” ⁠ ⁠ You might be thinking, “that’s not the way it happens,” but remember, their wealth is time.⁠ ⁠ They’re not worried about one day. They’re worried about right this second. ⁠ ⁠ As we develop these new assistant programs, you’ve got to keep that in mind. ⁠ ⁠ Build your assistant programs with time wealth at the forefront and everything else falls into place. ⁠ ⁠ Want to dig deeper? In this week's podcast, Britt dives deep into the future of working with assistants or being one one. Head to the link in bio to tune in!