wuzg00d
Oct 25
16K
88K
25.2%
Herencia (Spanish for Heritage) has been a dream project come true. When @themjewelers came to me for a collaboration, I immediately knew I wanted to honor my heritage and my mom - the two very things that shaped who I am today and the reason I love jewelry so much.
In this process, it was so important to me that I work with black and brown creatives who were able to authentically capture my story with me. Who truly understood where I come from and how I grew up. Thank you @iamfredfocus for your eye and your team.
Thank you to @themjewelers for not only choosing me, but also trusting me in this process and fully supporting me through every step. This has been a dream come true.
Thank you @frenchfriestogo and Skylah for playing my mom and I so well 🥹
Thank you @mauricediallo and Steven for helping me bring this entire project to life.
And thank you to my mommy who I owe everything to. You are my light ❤️.
Collection drops this Friday, 10/28. Lookbook to follow 👀❤️
Creative Director: @wuzg00d
Art Director: @mauricediallo
Producer: Steven Herling
Video: @iamfredfocus @spacedogco
Mom Talent: @frenchfriestogo
Daughter Talent: Skylah Rivera
wuzg00d
Oct 25
16K
88K
25.2%
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