Collabs aren’t what they used to be. Talent doesn’t just want to promote your brand and get a wire transfer. They want in.✨ Creative control. Equity. A capsule collection that actually says something. They want to help shape the brand—not just sell it. They’re building their own thing, and every partnership has to fit into that story. This is the new model.✌️ It’s not about slapping names on merch. It’s about building meaning, together.🤝 #talentstrategy #collabs #celebritybrands #partnerships