"I noticed a void of representation of medium to deep skin tones in the nail world and decided to bridge that gap." With this mission, Rachel James started @pearnova in 2012. She brings together her beauty and fashion backgrounds to formulate 10free, vegan nail lacquers that have been recognized by industry experts around the world. Pear Nova is most-known for BRWNGRLMGC, their best-selling nude nail shade collection. Now, Rachel sees even more opportunity for creativity and growth of the business. "I'm looking forward to expanding to press-on nails and collaborating with some of my favorite artists to offer custom nail art outside of the nail salon."