HARD DRIVE - LEVEL 1 - ATELIER A process that never ends. A cycle, to be correct. A production chain that starts right where the consumer stops but keeps running after him, exploring what he left behind, restoring his needs and challenging his taste. A methodology that has nothing to hide and escapes the old debates. One that absorbs both newness and vintage, ugly and beautiful, hype and timelessness. A process that looks into the past to see the future. A process of the present, that ultimately becomes more than a product. - Show / Exhibition Design & Production for HARD DRIVE FW22 @marineserre_official - Exhibition music @prsseau 📷 @avoir.ig & @benoitflorencon - 🙏🏻❤️ @lafayetteanticipations @rebeccalamarchevadel - “Process is More”