For the new Tom Ford Noir Extreme fragrance launch, R+Co BLEU founder @garrennewyork used Elastic Styling Pomade on @geronmckinley to add shine and control his short hair. To shape model @cynthiaarrebola’s hair, Garren began by using Essential Spray Tonic to blow out the hair. He then added a side part and brushed the hair close to the head with the R+Co BLEU flat brush. He created a low pony and twisted it into a smooth chignon, securing with hair pins, and sealed the look with Cult Classic Hairspray.⁣ ⁣ @tomford @tomfordbeauty #tomford ⁣ Hair: @garrennewyork⁣ Photographer/Director: @stevenkleinstudio⁣ Creative Direction: @kstudio_ny⁣ Models @geronmckinley @cynthiaarrebola⁣ Fashion: @carineroitfeld⁣ Makeup: @diane.kendal⁣ ⁣ #tomfordfragrance #tomfordnoirextreme ⁣ #stevenklein #garren #randcobleu ⁣ #designerfragrance #grooming #thecultureofhairdressing #editorialedge ⁣#sustainableluxury