Last month, @jumpman23 landed in Paris for Quai 54 as part of their "Summer of Basketball" to act as an aggregator of its pillars of Performance, Design, and Community in finding new frequencies and cultural intersections beyond basketball. Quai 54 in specific represents this notion of Basketball Culture being ultimately about equity as it is the biggest global moment in streetball. Key moments include the Air Jordan 37, Zion 2, Luka 1 Product Trail; a round-table performance-led conversation with Jordan Brand leaders, and a design-centered panel discussion with key atheletes. #jordanbrand #quai54 #giakuanconsulting