Today we launched our revolutionary Facial Cleanser, which transforms from a small packet of powder (packaged in paper) to a full bottle of gentle, nourishing gel. A first-of-its-kind facial cleanser – just add water, refill forever, no single-use plastic 🌟 @blueland has been a force for good for cleaning products, igniting a refill revolution across the entire cleaning industry, with all of the largest conventional brands bringing their own versions of refill concentrates to the market. Here’s to now raising the bar in beauty! 🥂