Not to be dramatic, but our customers are actually the coolest people on the planet. Like… What makes it real is every single person who comes through: the mornings you start with us, the nights you wind down here, the catch-ups, the study sessions, the hangs that last longer than planned. You’ve made Rosso part of your everyday, and that means everything. 💛 We’re not a truck that pops up and disappears. We’ve built this. Together. Brick by brick, cup by cup, day by day. Rosso has become a place you can count on, and we’re here to stay. The fact that so many of you show up, again and again, is why Rosso feels alive. And when you post it, tag it, share it, it just proves what we already know: this is more than coffee. It’s a community, it’s a culture, it’s something that only exists because of the people who walk in every day. So here’s the truth: Rosso is permanent. Solid. Yours. And we couldn’t appreciate you more for making it what it is. ☕️