#makeupnews Breaking News!!! @morphebrushes Considering filing for Chapter11 ! . I’m actually not surprised. The reign of the super influencer era is gone. . People discovered other brands probably bought color pop instead. Hate him or love him, good or bad cutting ties with Jeffree star probably hurt their brand as well. In the sense where they had so many stores. I know from a few of the occasions I went into one most people were checking out Jeffree’s brand because you could not check it out in any other place. I think the new owners, and I don’t think a lot of people realized that #morphe was bought until this article, probably wanted to change directions of the brand and move away from the beauty influencer and more to celebrities but I think it backfired. Did you ever notice why Jeffree never went in on Linda and the OG owners for dropping his brand? It’s because he knew that they were purchased and that it was not their decision to drop him is what I’m guessing. . This will be very interesting about Jaclyn hill. Her major wealth and income are from this brand. Now do you realize how much money she made? Look how much morphe pulled in! That’s why she’s so ungodly rich lol! She probably had stake in the company or was an investor and made major profit . It’s going to be interesting how everything starts to slowly fall from here. . Thoughts? Thank you @makeupbybigali . . #makeupoftheday #mua #ilovemakeup #makeup #makeupaddict #makeuplover #makeupblogger #makeuponpoint #onpoint #makeuplook #makeuplove #makeuptalk #makeuptutorial #makeuplover #makeupaddict