@herocosmetics has expanded at @ultabeauty!! We set on Feb 14 and I got to see our shelf display IRL. Started with 1 sku in the impulse section in 2020 which paved the way to a much bigger brand statement - 8 additional skus, full chain, top shelf placement! We’ve been really disciplined about retail expansion and add on retail partners when we can ensure we’ll win. We know we’ll win at Ulta! It’s going to be another supercharged year!! 🚀