froskate
Aug 8
3.3K
17K
93.6%
As the first-ever Black women collaboration with @nikesb, we had to do us justice.
For this video we wanted to intersect two staple aspects of our lived experience as Black and Brown skaters — the "Beauty Supply" and the "Skate Shop". (Shout out to Black-owned beauty supply @jordansbeautysupply for having us. It was truly important for us to incorporate a Black-owned beauty supply as we know they are rare.)
It was also incredibly important to us to ensure this video was inclusive for all levels of skateboarding and de-stigmatizing what a “real skater” looks like. When we first heard that we would be collaborating with Nike SB, we knew we had to bring representation to not only those who are featured in our campaign and the shoe, but also in skating.
We’re blending Black, Femme & Queer culture with skateboarding in a way that’s never been done before, and paying homage to our people throughout it all. To showcase that through a Nike SB video is definitely something folks have never seen before.
Read more about our thinking behind this video at Nikesb.com.
ALL LOVE NO HATE! THANK YOU ALL SO MUCH FOR ALL YOUR LOVE AND SUPPORT ON OUR SHOE SO FAR! WE ARE BURSTING WITH LOVE AND JOY! ❤️💚💙🧡🫶🏾🙏🏾
#AllLoveNoHate #froSkate
froskate
Aug 8
3.3K
17K
93.6%
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