“🔥 Do you use heat protection every single time you heat style? After watching the video you’ll never pick up that flat iron without grabbing Joico Defy Damage Protective shield first. In the video you will see how well the Protective Shield protects the toast (or your hair) from heat damage! On one side of the bread I applied the Defy Damage Protective Shield on the other side no heat protection was applied. The proof is in the bread! 🍞 You can see that the side with the heat protection is perfectly still in tact and has no burning. While the other side of the toast without heat protection is burnt and flaky! Now will you use heat protection every time you heat style!?! Drop a comment below and let me know ⬇️ Hair Hack: Touching up day 2 hair? Try adding Defy Damage Protective Shield to dry hair before you style!” - Joico Brand Storyteller: Olivia Smalley, @omgartistry #JoicoPartner ✨Featuring✨♡ Defy Damage Protective Shield #defydamage