After decades in PR, one thing we’ve learned: great thought leadership is built on credibility you can’t fake. A great example is our client, Dr. Maya Thosani, a double-board certified dermatologist at Modern Dermatology in Scottsdale. Over the past couple of years, we’ve helped her earn features in Real Simple, Allure, Prevention, InStyle, Glamour, Good Housekeeping, Health and more. Not only do these high-domain authority outlets elevate her voice, but reporters consistently come back to us for her expertise. This literally happened just last week. That’s when you know the strategy is working. In an era where AI can generate more content than ever, PR has never been more important. Earned media remains the gold standard delivering trust, authority, and visibility that no algorithm can replicate. #PublicRelations #PRAgency #ThoughtLeadership #PRMatters #HudsonWestPR #HudsonWestClient