I’d love to introduce you to Louise Willder the brilliant author of Blurb Your Enthusiasm – An A-Z of Literary Persuasion published by Oneworld in September. Louise has worked at Penguin for 25-years producing blurbs for over 5,000 books, trying to convince readers that they need them in their lives – as well as storing up tales of the foibles of the publishing world. This is a must-have for book lovers, writers and for all who delight in the wonder of wordplay. Blurb is a joyful book about those humble 100 or so words of jacket copy that take seconds to read but can make a world of difference – and what they tell us about literary history, the art of writing, authors from George Orwell to Zadie Smith, genres from children’s fiction to bonkbusters, cover design, the dark arts of persuasion and even who we are as readers. If you would like an early proof do let me know. ‘Very funny, erudite and profound. A delight!’ Nina Stibbe “The bookiest book about books you’ll ever read - I loved it.” Lucy Mangan ‘I love this book’s sheer happiness and humanity. It is rich, wise and soul-awaking, exhilarating-like-the-snowman-flying-through-the-air-of human-gloriousness. And, God, she's funny. Buy it, read it, give it.' Martin Latham, author of A Bookseller’s Tale 'Truly delightful ... charming and gracefully learned ... Louise Willder, a copywriter with decades of experience, brings so much joy and, indeed, enthusiasm to her book about books that anyone and everyone who revels in reading will find real enchantment here. I couldn't have had more fun' Benjamin Dreyer, author of the Dreyer's English 'Warm, witty and wise ... For anyone who needs or wants to use words persuasively, this is the most enjoyable masterclass you’ll ever read' Rob Williams, screenwriter, Killing Eve and Screw