kay__ray
Aug 2
17K
30%
don’t tell me that you model if you ain’t been in vogue! 💅🏾
new city: the search for home
(an ode to the people of nawanshahr,
punjab)
we got featured via @vogueitalia ♥️ this series is a long-time coming and we can't believe we finally get to share it!
new city - nawanshahr - ਨਵਾਂ ਸ਼ਹਿਰ
is a district in punjab. founded by settlers migrating from nearby towns and pre-partition punjab.
our goal was to capture the essence, the style, and the coolness that our parents and elders would carry in their day-to-day. ways in which they adapted to their new homes. we wanted to catch them in their element and in their potential. i grew up with my family, many of them who are blue-collared workers, expressing themselves through streetwear brands. a lot of my style inspo is derived from their wardrobe, stealing pieces from their closets and hoping to ooze the same effortless drip that they possess. 😅
each person featured is a member of our family, who have at one point called nawanshahr home. each with countless stories to share.
the first image featured is of mohinder singh nagra and surinder kaur nagra, two people who have literally introduced us to streetwear brands while working for several years at si vous play (iykyk!!). these two are your fav neighbourhood grandparents. ♥️
pardeep singh nagra is an @adidas fanatic & pretty much owns a piece from every collection out there! he’s an athelete, activist & educator.
gurdev kaur pabla was born in pre-partition western punjab, india (now known as punjab, pakistan). she’s the boldest bibi on the block. she knows what she wants 💅🏾
davinder kaur + hargurjit singh are your filmi couple goals. they don’t go anywhere w/o matching one another. ♥️
jeet kaur is your traditional, sweet bibi, who enjoys tending to her garden in her fav fila sneakers.
joni rai is your sassy queen. she’s tapped in on the latest trends and a bit of a shopaholic 🤑😂
manga rai is the don. he runs the streets with his 18 wheeler & his fav hoodies 🛻
@bythekollective
creative director: @kay__ray
ph: @bsinghh
stylist: @gagan.k.bassi
#vogue #vogueitalia
kay__ray
Aug 2
17K
30%
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