12 Matcha has had steadily long lines since opening in March, so when I walked by today and caught a lull, I took it as a sign to go in! It’s clear that they are committed to excellence in terms of both the service and the product. For me personally, I actually found the drinks to be TOO pure and concentrated, but if you are a true matcha connoisseur who loves its earthy taste, you will have a deep appreciation for this! The matcha ice cream was also too strong for me, but the matcha cheesecake was more mild, and was some of the best cheesecake I’ve ever had! #matcha #tea #soho #newyorkcity #matchalatte #nyceats #icecream #cheesecake