Jasmine Lewis is the founder and CEO of Vie Beauty, an esthetician-led luxury beauty brand curated to simplify skincare and find effective solutions for dry, sensitive, and dehydrated skin often caused by underlying conditions that disrupt the skin barrier. The Houston native attended the prestigious Clemson University earning a degree in Biological Sciences with a pre-med focus. Inspired by her late grandmother's first-hand experience with damaged skin barriers due to chemotherapy and diabetes and her own battle with skin, Jasmine set out to create a brand and product, 30ROSES, which she felt would have been beneficial when caring for her grandmothers and would change the trajectory of how we approach our personal journeys. 30ROSES, a hydrating luxury rose water, elevates the skincare experience and makes dry, sensitive, and severely dehydrated skin more permeable in order to increase product effectiveness by infusing the necessary hydration into the skin.