“I can't remember where I first heard it (probably from @lusbrands IG actually) and it has been the most helpful tip I've learned about curly hair! Wet frizz, becomes dry frizz. If you have frizz while your hair is wet and putting your product in, you'll still have that frizz when it dries. So simple! In this video, I used @lusbrands 3 Step - shampoo, conditioner and then All-In-One Styler in my soaking wet hair (with a touch of their Irish Sea Moss Gel) before I "plopped it" and dried it with a diffuser.” 🎥: @amandakait