I see this so many times... A missed opportunity to use the NAME FIELD as a searchable tool to attract your ideal audience with using KEYWORDS that describe your brand. RESEARCH the best keywords that describe your NICHE and how they perform before choosing the ones that best fit. ✔️The name field is separate from your username and doesn’t need to be used even for your actual name. (I see that a lot) You can put that in the body of your bio (if you wish) along with your mini business pitch that talks directly to your ideal audience. ✔️Use the name field for keywords that describe what you specialize in, what value you give and the ideal audience that you want to attract. ✔️ Remember, IG only allows you to make changes to your name field TWICE during a two week timeframe, so make changes with purpose and check your spelling. 😉 Did you find this helpful? Let us know if you did. 🤍 #igaudit #coachingcalls #angelacattaneohair #btpsociety #beyondtheponytail #themoreyouknow #igmarketing