Michelin, electric pioneer and leader In 2013, @michelin signed up as a major founding partner of @fiaformulae which has since gained world championship status. Driven by the Michelin Group’s visionary strategy, the brand has built on the pioneering role it has played in making motorsport increasingly sustainable to become leader in the field of electric car tires. #MichelinFormulaE #MICHELINPilotSportEV #Sustainability #Electric #MichelinMotorsport #Motorsport #Racing #pioneer #leader #electriccars #tire #tyre