Going fordward means going towards zero Fashion is so fast-paced, that sometimes there isn’t time for real innovation. @Nike has been playing a bigger and bigger role in fashion in recent years, probably because it is a leader in innovation and has built a culture around it. To put that into perspective #NikeForward material has seen 5+ years of research and development behind it, and it’s a real game changer that challenges the extractive consequences of fashion to a more circular one. Nike Forward is their most significant apparel innovation since Dri-Fit, responding to that concern by re-setting the way we think about fleece. Now with Nike Forward significantly reduced the carbon footprint of its first gen material by 75% by creating a new cycle that turns fiber (with a diverse range of layers, including industrial and post-consumer waste) directly to textile through needle-punch as opposed to the process of multistage (spin yarn, knit, cut, sew and more). Fewer steps means less energy consumption. Looking at the beloved hoodie silhouette, forgoes embellishments and dyes, favoring raw cut pickets and zero water usage. Made without zippers, aglets, or extra trims, also makes it easier for the garments to be recycled. Nike Forward is creating a new aesthetic in the process that sees both performance standards and fashion transforms the way we see and where wear clothes. 🌈 This is part of our next FY! print issue dedicated to EVOLUTION! Soon... Text by @annarose.barr Photography: @ernestosampons Styling: @firebombshell Muah: @ana.sanchezzpe Digi / Gaffer: @adriafabregat Photography assistant: Ilya Savenkov Muah assistant: @jesus_alameda_ Retouch: @arenaretouch Lab: @bienbien.xyz Models: Malcolm, Carla, Pol & Marti @unomodels