We’re excited to unveil our latest immersive Pop-up at @theofficialselfridges. The design is intended to flip the script both physically and figuratively on what is expected from a space: shoes injected with magnets climb the interior walls and all elements are upside down in which the ceiling becomes the floor and vice versa - defying gravity. The new Selfridges Pop-up is now open for business and can be found on Men's 1st floor.