Gather ‘round the campfire for the story of how we put the “mountain” in @mountaindew 🏕️ In early June, we brought the first-ever Mtn Dew Outpost to Tennessee’s Doe Mountain. The immersive nature experience gave adventurers a taste of the great outdoors (and six never-before-released MTN DEW flavors). But the nine-day activation didn’t stop there! We also funded new projects on the mountain, like an archery course and trails that opened up 3,000 acres of previously unexplored land. Where should we head next?