An ode to Basque culture and our dedicated, hard working team. YOW was born in Euskal Herria, in Gipuzkoa, just outside San Sebastian. The values of these lands and its people permeate everything we do. Ancient knowledge, passed down through generations; beauty, strength and resilience; harmony, attention to detail, and purity of form. And now, as an international company, we seek to bring those values to a global scale while staying local in our supply chain and workforce. This place is our history, and it is here we write our story. These lands are our inspiration, and we are made by them. Made in the Basque Country. Special thanks to the local heroes that helped us such as @aritz_aranburu, @yago__dominguez , @ethanegiguren , @andeerimaz , Ángel Mari ‘Peña’ Peñagarikano, Michel Benet, Iñaki Ausan and Igor Zalakain from the legendary @arzakrestaurant #yowsurf #yourownwave #surfskate