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❤️I’m crying!!! Just launched our @mikaylajmakeup x @glamlite collection in THOUSANDS of CVS stores nationwide! This has been such an emotional and beautiful journey for all of those that have been working on this project! CVS approached us last year June and we instantly knew this partnership was the perfect fit! Mikayla wanted to create makeup that felt luxurious but easily accessible and at an affordable price point! This has definitely been one of our biggest achievements as a brand! In January 2022 I traveled to Boston with our current marketing director @anthuhny to shoot the CVS campaign image. Funny story, he was a school teacher nearby just a month prior with zero photography experience but our creative director got sick on the trip and he instantly stepped in. Watching him go from being an aspiring beauty boy to making his dreams come true by shooting a beauty campaign for stores is so fascinating! To find this collection at the nearest CVS don’t forget to visit our website. A lot of stores have received the display and many more will have it by the end of next week!
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