We collaborated with @pantone on this impactful partnership to encourage everyone to design a nature-positive future through color.⁠ ⁠ The PANTONE Color of Biodiversity, a bright pink hue, symbolizes the variety of species and ecosystems that underpin the health of the planet and viability of life, and the alarming rate at which we are losing them.⁠ ⁠ Pantone’s approach to the color selection of PANTONE Color of Biodiversity circles back to a color emblematic of the oldest pigment on earth which was discovered in 1.1-billion-year-old marine sedimentary rocks of the Taoudeni Basin in Mauritania, ⁠ West Africa. ⁠ ⁠ Let’s celebrate the beauty & importance of Biodiversity and rally to preserve it. Visit the link in bio to find out how to get involved. ⁠ #ColorofBiodiversity⁠