I’m joining a brand I love, a business model I believe in, a mission that inspires me, and a founder, team, and community that make me want to be all-in. I am so happy to now be President, COO, and Board member of @athleticgreens Greens, one of the fastest-growing nutrition companies in the US (and soon to be the world). After advising the company and its founder and CEO, Chris Ashenden, for a good bit of the year, the opportunity to join the company was just too exciting to pass up. Athletic Greens (AG), with its core product AG1, was a pioneer in the foundational nutrition movement 10 years ago. It is a movement that has been growing gradually and now seemingly suddenly as many of us look to build and stack simple, healthy habits. This company has been direct to consumer (DTC) since its inception - ahead of the curve in many ways. A year ago I wrapped up my 10 years at Focus Brands to take a season off of operating and focus on helping other people build their businesses, ramp up angel investing, and advise early and growth-stage businesses with a focus on wellness, web3, SMB tech, and the future of retail. I did exactly that - and what a year it has been! My husband and I angel invested almost 3 times the amount we typically do in a year (by August). I advised amazing founders and leadership teams. All in, I’ve invested in over 60 companies in areas such as SMB tech, wellness, web3, and omnichannel consumer products, and I advise many of these companies. I leaned into my board work, extra family time, and health, and am getting close to finishing my book! I love this chapter in my career, and I am proud to demonstrate that bigger is great, but it isn’t always best. And giant scaled companies aren’t the only way to have major meaning and impact. The reality is that leading earlier stage or something “less than huge” with hyper-growth and outsized opportunity for impact is a boss-ass opportunity. Full story linked in bio from my Substack. Use athleticgreens.com/Kat for a special offer, and send me any ideas you have for the brand!