We may be crazy... but we’re not alone!! We love the benefits of cold water immersion. 🥶🧊🙏 What Is Cold Water Immersion Therapy? Cold Water Immersion (CWI) is the process of using cold water for recovery or therapeutic purposes which can lead to a tremendous host of physical and mental benefits. Ice baths as a common form of cold water immersion has long been held as a staple in athletic recovery. Now science is catching up with just how powerful of a tool CWI can be for athletes and non-athletes alike. ❄️💪