Question — My skin is so dry this winter. What can I do to keep it hydrated and healthy? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ April's Answer — I have the same issue. To start, one common misconception is that hydration and moisture are the same thing. They are, in fact, two separate but equally important steps for healthy skin. Hydrating the skin involves increasing its water content, a building block of skin cells. Moisturizing uses oils to nourish the skin’s natural lipid (or fat) barrier which locks the hydration in. An aqueous hydrating formula, like Active Treatment Essence, has hero hydrators such as micro and mini hyaluronic acid and aloe, natural humectants that work to increase the water content in skin cells, instantly smoothing and plumping the complexion. And following that step with a beautiful oil based moisturizer like Active Botanical Serum will protect it so it can be its very best no matter what the environmental conditions are. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Link in bio to learn more. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Captured by @judiannegrace ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #vintnersdaughter #naturalbeauty #gratitude #natureknowsbest #ingredientdriven