We are honored to share that Santu Beauty has been named to NewBeauty’s NB100 list—recognizing the next wave of beauty innovators who are reshaping the industry. For us, this recognition is a reflection of our mission: to honor self-care as a ritual of love. From our roots in Mexico to our natural ingredients, Santu is more than skincare—it’s a celebration of love, connection, and heritage. To be celebrated among the most promising brands in beauty is humbling—and we owe it to you, our comunidad. Your belief in Santu, your support of our vision, and your shared commitment to self-love make this possible. Here’s to continuing this journey together. Gracias de todo corazón — the best is yet to come. 🤎 @newbeauty @latinasinbeautyofficial #NB100 #santubeauty