🌪️ In the middle of a #Greenwashing storm in the fashion world, it is important that claims on products’ sustainability are based on scientific facts and data, not just assumptions and storytelling. 🧐 We, as consumers, should have the tools to understand which environmental claims are untrue or misleading. 🤔 But how can brands support their claims? How can they calculate a product’s impact and make it easy to understand? 👉 Science can help with this, swipe to discover how! #SustainableFabrics #ResponsibleFashion #MadeInItaly #CircularEconomy #MWool