New chapter begins today for our Jewellery House which will now be known as DeBeers London. We unveil this morning an evolved brand identity and brand campaign. Starring the incredible Adwoa Aboah and captured by Oliver Hadlee Pearch (whom I met during my time with the crocodile!) this campaign is a celebration of the Maison, a contemporary jewellery house, born in London, with roots in the breathtaking nature of Southern Africa. Well done to the teams for this great Milestone !