It's the North London Derby tomorrow and this seemed like the perfect time to update on KIT: BAG. ⁠ ⁠ When we launched the concept back on the first day of the season @Shammipopat was one of the first people to reach out to me. As an @arsenal fan, his response was somewhat expected; Shammi loved the concept but hated the @spursofficial shirts we'd used for the initial prototypes - this was the perfect opportunity to explain that KIT: BAG isn't about clubs; it's about a concept, community and trying to solve a problem... ⁠ ⁠ But enough about KIT: BAG. Let's talk about Shammi for a minute... if you've not seen it yet, pick up a copy of @allwithinmagazine - this is the brainchild of a passionate creative; a dreamer and most importantly a doer. all/WITHIN is a stunning publication and we've been fortunate to have @raeburn_design featured on its pages but the truth is that's just been the beginning; a vehicle for us to meet, talk, learn and exchange ideas. Tomorrow, two teams will play a game of football; that's important - but I'd say more important is how positive thinking, and positive people, move the world forward... more to follow soon. ⁠ ⁠ #ShammiPopat #KitBag #Raeburn #NLD #COYS