#DidYouKnow the Bob Giraldi-directed (MPS Directing Chair) music video for “Beat It” (1983) by Michael Jackson is in the #MoMA’s (@themuseumofmodernart) permanent collection? 🏛✨🖼 The short, Giraldi’s first-ever music video, marked a departure from the bread-and-butter commercial commissions he’d produced up to that point. The project ushered in a new creative era, merging his commercial sensibilities with narrative storytelling—and the formula worked, as hit Giraldi-directed music videos for artists #PatBenatar (“Love is a Battlefield,” 1983) and #LionelRichie (“Hello,” 1984) soon followed. “Beat It” nabbed the top spot of the Billboard Hot 100 for three weeks and was certified 8x platinum by the Recording Industry Association of America (@riaa_awards). 📺🎼 Giraldi would later establish a graduate department at SVA—MPS Directing (@svadirecting)—of which he is still the chair to this day. He has been honored with spots in both the Art Directors Club Hall of Fame and the Advertising Hall of Fame. 🎬 💿 Credits and licensing: SME (on behalf of Epic); UNIAO BRASILEIRA DE EDITORAS DE MUSICA - UBEM, LatinAutorPerf, LatinAutor - SonyATV, Sony Music Publishing, SOLAR Music Rights Management, and 12 Music Rights Societies via YouTube; SVA does not own the rights to any material. #BeatIt #musicvideos #mtv #bobgiraldi #svanyc #svaat75