Eugene Rabkin: The first thing I wanted to ask was how you decided to start the label. And not just how, but why? Frederic Malle: In my case, the why is the how. It was partly out of frustration with the whole business, which was going down the drain. It was being run by product and marketing people who used to sell dog food or whatever, and now they were being hired to create and market luxury fragrances. My 2017 interview with Frederic Malle - the man who has pretty much invented modern independent perfumery, which has launched a thousand brands. It was pretty fab to go deep inside his fascinating mind. I tried my hardest to keep up. https://www.sz-mag.com/news/2017/03/frederic-malle-perfume-passion/ #fredericmalle @fredericmalle