SOOSH! (@hellasoosh) Sacramento, CA Creator An Artist, Producer, DJ, & Media Personality most notably recognized for his tenure as a radio host on Sacramento’s Hot 103.5 and @1025ksfm, Soosh! is the creator of @hyphy__house. He found his place in the music scene when he connected with producer @ru_areyou for their duo The Sweep. Their collaboration led them to produce their decade-running annual concert/showcase @trans_ition—highlighting rising artists throughout the West Coast and introducing Sacramento to Duckwrth, Kiyomi, Jordan Ward, and many others over its 10-year run. Soosh! continued that focus as a member of the @hellagoodcompany Arts & Entertainment Collective, producing events, experiences, and exhibitions throughout the Northern California region. In 2013, his nightly program The Served Fresh! Show took the airwaves at former Hot 103.5 and became a staple in California’s illustrious @youngcalifornia run. In its span, the show and station acted as a launchpad for artists such as HBK Gang, Nef The Pharaoh, and Kehlani. After the near-decade run, Soosh! took the plunge into the Los Angeles entertainment scene in 2020, launching SMACKTIVITIES in 2021 and @hyphy__house at the top of 2023. Soosh!’s single “No Photos (feat. @beigegawd)” is available on all platforms, and Plair Pack Vol. 1 on Bandcamp.