Something I struggle with (and I’m sure a lot of other blondes too) is brassiness. Even though I want my hair to be platinum 24/7, it can get quite yellow (especially in the winter). I combat this brassiness with toning and brightening products like the @joicocanada Blonde Life Violet Shampoo & Conditioner and Brightening Shampoo & Conditioner. The Blonde Life Brightening Veil is a leave-in treatment that also helps protect against heat damage and UV- and I find it so innovative that it’s specifically designed for blonde hair! 💜 These really help to freshen up my desired platinum look while adding a glossy shine, and they all smell so good! Thank you so much @joicocanada & @1milk2sugarspr 💜 #gifted #JoicoCanada #Joico #1milk2sugarspr #pr #blondelife #purpleconditioner #purpleshampoo #brightening #shampoo #conditioner #tone #blonde #torontoblogger #canadianbeautyblogger