It's back!! 🍑 The Peach Drop has been absent from Atlanta's New Years since 2018, leaving the downtown streets quiet at the stroke of midnight for four years. Finally, triumphantly, the iconic Peach Drop returns home to Underground, and downtown ATL will come alive once again as we ring in the new year! Join us as we celebrate our incredible city with Grammy-award winning entertainer and CEO of So So Def, Jermaine Dupri & Friends with special guests Da Brat, Jagged Edge and YoungBloodZ, plus Drivin n Cryin, and Blanco Brown. "The Peach Drop is back and better than ever," said Atlanta Mayor Andre Dickens. "This festival has been a tradition for generations, and it is my pleasure to be able to host a world-class event with these amazing partners so residents and visitors alike can make new memories ringing in the New Year together in Atlanta." The event will kick off with the stage opening at 6 p.m. on New Year’s Eve and the traditional drop of the peach at midnight. See you there! 🥳🍾 #atlanta #peachdrop #undergroundatlanta #downtownatlanta #happynewyear #atl