"Film always offers spontaneity and imperfection, which is something we wanted for the images in this commercial. We wanted to craft a piece that would explore the idea of pushing through the mental and physical barriers by capturing moments of resilience through the bruises, the chipped teeth, the soreness and the exhaustion we experience when pushing our physical limit. In the spirit of making something that was unrefined and unyielding, we worked with real athletes and chose to shoot on super 16mm in order to bring a level of tangibility to the aesthetic as well." ⠀ Featuring WE GO ON, a spot for @biofreeze, directed by @leoaguirre and shot on 7213 and 7219 16mm by DP @cole__graham with @droga5. Check out the full commercial on Vimeo at vimeo.com/730382107. ⠀ Directed by @leoaguirre DP: @cole__graham Producer: @bluequarter Production Designer: @soypastora ⠀ Agency: @droga5 CD’s: @patrickmhorton Dave Canavan
Agency Producer: Patrick Wood ⠀ 1st AC: @donharry_focuspuller KG: @maxaguilarc gaffer: Benito Aguilar ⠀ Talent: @jeanwolfmoise @joannapauline__ @analuciapagura @shylo.morris 
Stylist: @ifithestylist Make Up: @adrianachara 1st AD: @titosalome 2nd AD: @marianaescalantein 
Production Company: @stinkfilms EP: @mungo3000 Service Company: @habitant.producciones Habitant MD: r2rarroyo Habitant EP: @emegodoy Production Manager: @mont.becerril Line Producer: Roberto Dominguez Casting: Nicolas Barmat 

Post House: Whitehouse Post @whitehousepost Editor: @natekatz_
Color: @josephbicknell Sound Mixer: @rphljls Music: Tommy Paxton-Beesley ⠀ #ShotOnFilm #16mm