the image that started it all... prior to this ad, only women were objectified and exploited. this ad, flipped the script. this was the first time the male form was objectified in advertising. and i say, about time. agents continually remind me, no nudity. to which i always respond, "there are no fashion credits in nudity." it's all about art + commerce. and it's a proven fact sex sells. controversy sells. this image was a scandal when it came out. the day i first laid eyes on it, was on a billboard in times square. when times square was a red light district, a cesspool of human sexuality: massage parlors, adult movie theatres, live shows. pimps, prostitutes, hustlers, johns and cruising. drug dealers, drug addicts, winos, pickpockets and chain snatchers. but i digress... without being melodramatic, it changed my life. tom hintnaus bruce weber calvin klein (1983) #iconicads #iconicadvertising #tomhintnaus #bruceweber #calvinklein #calvinkleinunderwear #so80s #the80s #80sglam #billboardsthatmakeyougag