The Pink Bear has featured in different formats around the globe and is now an immediately-recognisable signature of LUAP’s work. The Bear has appeared in Street Art murals in London, as soft-toy collectables in Kazakhstan, on a billboard in Times Square, on the front cover of an Italian fashion magazine, in photographs, prints, and live performances. The photographs LUAP takes are never digitally edited, and each shot of The Pink Bear is achieved by a real figure wearing a human-size character-suit. Taking these photographs live - rather than fake the bear in a post-edit - is a non-negotiable element of LUAP’s practice. In an age where everyone has a camera in their pocket, to choose to set up and use full camera gear is key to the authenticity that is so central to LUAP’s work and world. This commitment adds to an additional physical challenge to the artist as he negotiate the practicalities of taking heavy equipment with him on artistic missions which are frequently arduous if not flat-out dangerous: Now online and available direct from Stella Dore