[ @italeisure ] Come outside ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Ita Leisure is an outdoor goods brand from entrepreneur Jade Akintola. Ita (meaning “outside” in Yoruba) offers outdoor chairs and tables, blankets, towels, and bags with a heritage feel, aimed at providing “fun, vibrant products for those who have long felt ignored in the outdoor space.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ”It's not a given that people of color can see themselves in that [world] because, for the longest time, the industry has had a predominantly white, male narrative,” Akintola said in a recent interview with Vogue Magazine. “I wanted to bring more of a relatable connection to the things that we do, and the tools that we bring outdoors.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Photographer: @daniedegrasse Videographer: @brandonparker Models: @sarahh.a.o @floydzion @venustula