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#2022atSpelman: In March, Spelman announced an expansion of a partnership with Ralph Lauren and Morehouse College by unveiling a limited-edition collection inspired by Spelman and Morehouse's rich heritage and esteemed traditions. The Polo Ralph Lauren Exclusively for Morehouse and Spelman Colleges Collection was the first-of-its kind collaboration for Ralph Lauren. “It’s so much more than a portrayal of a collegiate design sensibility. It’s about sharing a more complete and authentic portrait of American style and of the American dream — ensuring stories of Black life and experiences are embedded in the inspiration and aspiration of our brand," said Ralph Lauren. The collection was conceptualized and designed by Morehouse alumnus James Jeter, director of concept design & special projects for Ralph Lauren, in collaboration with Spelman graduate Dara Douglas, C'2003, brand and design with intent product lead for Ralph Lauren. Ralph Lauren’s accompanying film, “A Portrait of the American Dream,” and commemorative yearbook detailed the founding and historical significance of HBCUs through the lens of Morehouse and Spelman, demonstrating the use of style as an expression of aspiration, a form of self-empowerment and a tool of resistance. Both feature rare archival imagery from each college juxtaposed against collection imagery on the campuses’ iconic landscapes, with commentary from the presidents of both Colleges and several faculty, alumni and student cast members present throughout the campaign.
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